Branding, website, and app design and development for an all-in-one senior care platform
Summary
As a freelance UI/UX designer and frontend developer, I worked with a startup to establish its brand identity, design and develop its marketing website, and create platform UI screens, starting with the CRM module. My role spanned from branding and design to frontend implementation, ensuring a cohesive and functional user experience.
Seniorverse needed a consistent brand identity and a well-designed user interface for its platform while maintaining a fast-paced development cycle. Key challenges included: creating a scalable design system for future growth; balancing aesthetics and usability across the brand and platform; implementing a responsive, high-performance marketing website; and designing an intuitive CRM module to enhance user workflows.
Role
UI/UX Designer
Front-End Developer
Stack
Figma
React.js
React Native
Tailwind CSS
Branding & Design System
- Developed a brand guide including typography, color schemes, logo usage.
- Ensured brand consistency across the website, platform, and marketing materials.
Marketing Website
- Designed and implemented the website using React and Tailwind, focusing on performance and responsiveness.
- Created a conversion-optimized landing page to attract users.
Platform UI (CRM Module)
- Designed the CRM dashboard and key workflows in Figma, iterating based on feedback.
- Ensured a user-friendly experience through clean layouts and intuitive navigation.
- Worked closely with the lead developer to translate designs into React and React Native components, using Storybook for the components.
